Magento was built using parts of the Zend Framework. It uses the entity-attribute-value (EAV) database model to store data
Magento comes in 3 versions for different business sizes and models:
- Magento Go
- Magento Community
- Magento Enterprise
The features in Magento Enterprise can:
- Turn browsers into buyers with marketing and merchandising tools, up-sell and cross-sell, and special pricing programmes and promotions.
- Personalise the customer experience with superior search capabilities, special storefronts for specific customer groups, and preference and behavior-based content delivery.
- Build Magento to fit your business with easy integration with 3rd party applications, flexible product/catalog management, and comprehensive admin capabilities including multi-site management.
The Magento Community Edition has been downloaded over 4 Million times, giving Magento almost 10% of the eCommerce market share globally. In addition to this over 200,000 Merchants are reported to be using the Magento Platform and have 5,000+ plugins available to extend their eCommerce experience.
Visit : Official Magento website.
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