There are
lots of self-made ‘experts’ on the Internet today. If they have made
themselves experts, are successful and get recognition for it, it means
that the opportunity is out there for you to do the same. What is the
difference between you and the self-made expert everyone is listening
to? What makes them earn more than you do, get more traffic than you do,
and more respect than you can ever command? In reality, they probably
know just as much you do on a particular subject. You probably write
just as well (if not better) as they do and have just as many great
ideas. Let’s look at some of the possible reasons for their blogging
careers taking off while yours is at a standstill.
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In the race
for making money online, many bloggers follow exactly – to the letter –
the advice other bloggers are giving them. What they don’t consider is
that they already have their unique strength. They bury their strengths
however, to concentrate on making money in exactly the same way as
Blogger A does. As it happens, Blogger A’s strength may be your
weakness. There is no way you’ll make the kind of money and gain the
type of respect he does until you focus on what you can
do best. If you want to become an expert and be respected in your field
(thus make money from your hard work), use your strength to grow your
blog. Regardless of what niche you blog within, someone wants the
information you have. Use this to help others.
Experts specialise
Most
bloggers out there blog about general topics. Their sites are not (and
can’t ever be) targeted because they don’t have focus. They don’t have
purpose. If you the blogger has no purpose or focus, how do you expect
your work to help anyone else? Experts are experts because they spend
their time learning about their choice of topic. If it’s their hobby,
they may have done it over and over again in many ways. They may have
gone through things that work and those that don’t. They can use this
knowledge to save other people time and effort and lead them along the
right path. If their expertise is their job, experts are working at it
each day: reading, writing and researching. If you want to be an expert,
focus and specialise. If someone wants to know something or has a
question they can’t answer, who do you think they’ll ask, a general
blogger, or you who only specialises in that subject?
Experts share valuable information
The people
who’re most respected on the Internet are those who tell you something
new; those who show you something you haven’t seen before, or present
information from a perspective you hadn’t considered. Experts don’t spin
posts, spam or regurgitate the same old information over and over
again. If you want to be seen as an expert, grow your blog and earn more
online, become someone who gives value in each post, each comment.
So, start your journey as an expert: make use of your strengths, specialise, and give valuable information.
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