What is Magento? Introduction to Magento

Magento is an open source e-commerce web application that was launched on March 31, 2008 under the name Bento. It was developed by Varien (now Magento, a division of eBay) with help from the programmers within the open source community but is now owned solely by eBay Inc.
Magento was built using parts of the Zend Framework. It uses the entity-attribute-value (EAV) database model to store data

Magento comes in 3 versions for different business sizes and models:
- Magento Go
- Magento Community
- Magento Enterprise

The features in Magento Enterprise can:
- Turn browsers into buyers with marketing and merchandising tools, up-sell and cross-sell, and special pricing programmes and promotions.
- Personalise the customer experience with superior search capabilities, special storefronts for specific customer groups, and preference and behavior-based content delivery.
- Build Magento to fit your business with easy integration with 3rd party applications, flexible product/catalog management, and comprehensive admin capabilities including multi-site management.

The Magento Community Edition has been downloaded over 4 Million times,  giving Magento almost 10% of the eCommerce market share globally. In addition to this over 200,000 Merchants are reported to be using the Magento Platform and have 5,000+ plugins available to extend their eCommerce experience.

Visit : Official Magento website.