Basic SEO Rules Google Uses to Rank Websites

After Google’s Penguin update, everyone is looking for answers and guidance about search engine optimization. For those who are asking one of the most frequent SEO questions which is how Google ranks websites on SERP after the latest Penguin update I will hereafter present five new posting rules to bear in mind and follow. The following factors seem to be able to affect page ranking but this doesn’t mean that they are in Google’s ranking algorithm.

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• Various Anchor Text

The process goes like this. Google crawler counts the domains referring to your website and divides them by the number of anchored texts that others use to point to your website’s posts or pages. So the rule is, the more links you have the larger the variety of the anchored text should be. Let me explain this with the following example. Imagine that you have 1000 links made by 1000 different domains just by using 70 different anchored link texts. This will raise some flags to Google’s algorithm as unnatural. Try to anchor text to phases like: “Find out more”, “Buy now”, “Learn more here”, “Read Article” etc.

•  Amount of Link Depth

Counting from the homepage of your website to the deepest page level, there is a certain spread – links policy you must follow. Let’s say that your website has 100 indexed pages on Google and on those pages you have 160 links, those links must spread like that. Homepage: 30 links, Hight Traffic Pages: 20 links, Pages 1-10: 4 links each, Pages 10-30: 3 links each, Pages 30-50: 2 links each, Pages 50-100: no links.

•   Top Level Domain Backlinks

Try to get backlinks from a variety of domains. If all of your backlinks are coming from .com domains, it is unnatural. It is also unnatural if all of your backlinks are coming from .net domains.

Here is an example of a good backlinking domain spread campaign: 50 % .com, 15% .net, 15% country based, 5% .org, 5% .info, and 10% for all other.

•  Content Character Length

Spinning articles made by programs and not by humans tend to use words that are either extremely long or short. That is why you should always remember when you are writing content that the average character number of every word should be 5.5 characters.

•  Time on Blog

The time that visitors spend on your website counts as an SEO factor. And if you are asking yourself how the hell Google does that we will answer immediately. Google counts the time for which each user leaves the SERP to visit a website. The counting starts from the moment he is leaving the SERP until the moment he returns to the SERP to pick another website. This is something like bounce rate but now Google can count that time even if you are now using Google analytics.

• Loading Time

Google also recently introduce blog loading time to rank your blog/website.So bloggers be careful about your blog loading time.Try to use more,text instead of  javascript.Don't enlarge your blog using huge no. of photoes and videos,cause it may effect on your bllog loading time and on your google SERP.

Many people don’t like all of the rules and stipulations that Google puts into place when it comes to increasing page rank. Of course, Google is the search engine that most people use when they want to find something on the web, so anyone who has a website realizes just how important it is to play by the Google rules when they are creating their site and adding content to it. Some try to create the content on their own, and others hire professionals to do it for them.But here we provided the latest 6 rules google consider to rank your site,hope it'll help our readers.